Looks like the “Red Cup” drama at Starbucks will be coming to an end. The company ran into more controversy this week when they unveiled the “green cup.” This cup, which was thought to be the holiday cup, was greeted by angry mobs of internet commenters who decried that it was a continuing of the “anti-Christmas” agenda.
The green cup has a design that featured a diverse collection of people drawn in one continuous stroke. The design as Starbucks CEO Howard Schultz says is a reminder of “shared values and the need to be good to each other.”
This isn’t the first time Starbucks has found themselves in hot water with their holiday cup design. In 2015 they released a streamlined red cup absent of any holiday cheer. That episode kick-started a campaign accusing Starbucks of being “anti-Christmas.”
2016 appears to have thrown critics for a loop as Starbucks will indeed release a more traditional red cup on November 10th. The red cups this year will feature an assortment of winter designs and scenes. During the debut week November 10-14 from 2-5pm customers who buy one holiday beverage can get another one free.
But let’s get to the real controversy here the red cups are a siren’s call warning that it’s the beginning of the end for pumpkin spice season. Better get the #PSL while you can.